Hair Masks: Products, Reviews & Buying Guides

A hair mask is a deeper conditioning treatment used occasionally rather than every wash. Compared with a regular conditioner, masks are usually richer and left on longer to help hair feel softer, smoother and more manageable.

Masks are popular for hair that feels dry, frizzy or damaged from heat and colouring. Their richer formulas aim to improve how hair looks and feels, which is a cosmetic effect; they do not structurally rebuild hair or offer medical repair beyond supported cosmetic benefits.

Frequency is usually once a week or every couple of washes, depending on how your hair responds. Apply mainly through the lengths and ends, leave for the stated time, then rinse out. Overusing a rich mask on fine hair can leave it limp, so lighter use suits finer types, while thicker or very dry hair may enjoy a mask more often, so let how your hair looks and feels guide the frequency you settle on.

Set realistic expectations: a mask can noticeably improve softness and shine but works best as part of a consistent routine. Choose a formula matched to your hair type and needs. The buying guides and product overviews below can help you compare options for your hair.