Foundations: Products, Reviews & Buying Guides

Foundation evens out the look of the skin and acts as a base for the rest of your makeup. Choosing one comes down to the coverage, finish and shade that suit your skin, and no single product or shade works for everyone.

Coverage ranges from sheer and natural to full, and buildable formulas let you add more where you want it. Finish is a personal choice too: matte finishes suit oilier skin, dewy finishes add glow, and natural finishes sit in between.

Skin type guides the formula. Liquid foundations are versatile, cream formats can feel richer, and different bases suit dry, oily or combination skin. Consider wear preferences as well, since some formulas are made to last longer through the day while others prioritise a fresh, skin-like feel that may need a light touch-up, so think about how many hours of wear you want before choosing.

Shade matching is key and depends on both depth and undertone (warm, cool or neutral). It helps to test a shade in daylight, as the right match blends into the skin. Application method, from fingers to a brush or sponge, also affects the result. The overviews below can help you compare options for your skin and preferences.